There’s something magical that happens when a Utah family gets the keys to their new home. They walk in, take a deep breath, and immediately begin… spending money.

A lot of money.

New homeowners are a special category of customer — not because they’re trying to win “Utah’s Biggest Shopper” (though some might qualify), but because moving creates a perfect storm of needs, decisions, and brand-new habits. And for local businesses? That moment is pure gold.

Let’s talk about why.

1. They’re Actively Looking for Local Businesses

Most marketing is trying to convince someone they might need you someday.
New homeowners don’t need convincing. They’re already Googling:

“Best HVAC tech in Saratoga Springs”
“Move-in cleaning Eagle Mountain”
“Pizza near me please save me from these moving boxes”

They need trustworthy local services right away, which means the first businesses they discover and trust earn immediate loyalty.

2. They Have a Long List of “Day One” Purchases

People who’ve lived somewhere for years already have their go-tos. New residents? They’re starting from scratch — and their first few weeks look like a checklist of opportunities:

Cleaning
Pest control
Landscaping
Auto care
Gyms
Restaurants
Hair stylists
Plumbers, electricians, handymen
Childcare
Internet, insurance, home services… the list goes on

These aren’t optional purchases. They’re urgent.

3. They Form Habits FAST

Humans are creatures of habit. Once they find a restaurant they trust, they keep going.
Once they find a great stylist, they stick with them for years.
Once they find a reliable HVAC company, they never look elsewhere — especially when winter hits.

If your business becomes part of their “new normal,” you’re likely to keep them long-term.

4. They’re in Their Most Loyal Season

There’s something about moving to a new town that makes people extra appreciative of kindness. A warm welcome, a friendly face, or a helpful local recommendation goes a long way.

That’s why businesses introduced early — and introduced well — often become the go-to for new residents from day one.

5. Their Spending Spike Is Real

Data shows that new homeowners spend significantly more in their first year than the average long-term resident. Think:

Furniture
Repairs
Upgrades
Appliances
Services

It’s like Black Friday, but instead of one day, it lasts for 6–12 months.

So What Does This Mean for Local Utah Businesses?

If you're a local business in Utah — especially in high-growth cities like Eagle Mountain, Saratoga Springs, Herriman, and Spanish Fork — new residents might just be your most valuable customers all year.

The key is getting in front of them at the right moment… without shouting over the noise of online ads, mailers, and coupon packs.

That’s where Hometown Hello comes in.

We personally welcome new homeowners every month with a curated basket of local resources, small gifts, and helpful recommendations. It’s simple, warm, and incredibly effective — because it reaches families right when they need you.

Show up early, show up genuinely, and you won’t just gain customers.
You’ll gain neighbors.