When I moved into my new house in Texas, I knew absolutely nobody. No recommendations, no word of mouth, no idea where anything was. I needed a doctor, a pediatrician, a plumber, an electrician, a painter, a hair stylist, lawn care, pest control — and I needed all of it within the first few months of settling in.
I went through a few not-so-great businesses before I found the good ones. But when I found them? I stuck with them. For years. One haircut turned into a relationship I kept for the entire time I lived there. A plumber I trusted became my first call every single time something went wrong (and it did, quite a few times).
That’s the window I’m talking about. And if you own a local business in Eagle Mountain, Saratoga Springs, or anywhere in Utah County, that window is happening right now — every single month — for hundreds of new families moving into your community.
What the Data Says About New Movers
The research backs this up. New movers spend significantly more in their first six months than an established resident does in years. 90% of new residents are actively choosing local service providers within their first 90 days. And 82% stay loyal to the first business in a category they hear from after moving (remember my plumber?).
That last one is the one that keeps me up at night — in a good way. First matters. Not loudest. Not cheapest. First.
New residents aren’t loyal to anyone yet. They don’t have a dentist, a chiropractor, a pest control company, or a landscaper they trust. They’re in active search mode, and they want to find someone good so they can stop looking. If your business is the first one they hear from — delivered by a neighbor, not a pop-up ad — you have a real shot at becoming their go-to for years.
The Businesses That Benefit Most
Not every business benefits equally from new mover marketing. The ones that see the biggest returns are service businesses — the kind people need to set up within their first few months of moving.
Think about it from the new resident’s perspective. In the first 90 days, they’re setting up:
- A pediatrician or family doctor
- A dentist
- Pest control (especially in Utah — the bugs don’t pause for your move-in date)
- Lawn care and landscaping
- An HVAC or plumbing company they can call when something breaks
- A hair salon
- A chiropractor
- A tax professional
These aren’t impulse buys. They’re relationships. And whoever gets there first — with a genuine, warm introduction — has a significant advantage over every competitor who shows up later in a Google search or a coupon mailer.
Why This Window Closes
Here’s what most business owners don’t realize: once a new resident finds a business they trust, they stop looking. They’re done. The slot is filled.
I found a plumber in Texas I liked and I never Googled “plumber near me” again. Not once. That’s how it works for most people. We find someone good, we feel relieved, and we move on with our lives.
The new mover window is real, it’s short, and it closes quietly. Most businesses don’t even know it happened.
What You Can Do About It
Eagle Mountain is one of the fastest-growing cities in Utah. Saratoga Springs isn’t far behind, and don’t even get me started on Lehi. Every month, new families are moving in — setting up their households, choosing their service providers, and building new routines.
At Hometown Hello, we hand-deliver welcome baskets to those families at their front door. Your business goes in the basket — a coupon, branded materials, something that sticks around the house and keeps your name visible. And because we’re their neighbors welcoming them to the community, they actually pay attention.
One of our sponsors — a local chiropractor — had a new resident bring in their basket coupon within the very first month of being in our baskets. One month. That’s the window.
If your category is still open in your city, it’s worth a conversation. The families moving in this month are choosing their businesses right now.
Hometown Hello is a welcome committee run by three sisters in Utah County, Utah. We hand-deliver welcome baskets to new residents in Eagle Mountain and Saratoga Springs every month. One exclusive sponsor per category, per city.
Published May 12, 2026Blog